Digital printing makes up a whole new branch of the polygraphic industry and is recognised for its high-quality, reasonably priced and fast small-expense printing. If you need only a small amount of labels, the price of conventional printing would be high, because of the use of expensive printing plates.
Digital printing does not require any particular printing plates and that's why digital printed labels are significantly cheaper (in case of small-expense printing) than the ones printed conventionally.
Production is also faster, as there is no need for printing plates. We are therefore capable of producing the labels almost immediately.